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Move Your Message Forward

with

Strategic Communications Planning and Execution

Strategic Communications Leader

Skills & Experience

External Communications

Today’s constantly changing media environment means strategies for reaching external audiences must continually evolve. Press releases, media relations, websites, social media – I create strategic communications plans using the channels and tactics that best reach stakeholders.

Internal Communications

Employees are any organization’s most important asset and audience. I work with leaders to make sure teams understand the organization's mission, focus on a common vision and exemplify shared values.

Crisis Communications

From hostage situations to hurricanes, crisis communications and business continuity have been hallmarks of my career. I help prepare teams and build a framework for response to any disaster.

Executive Communications

It all starts at the top! I get to know leaders’ voices and help them hone communications delivered via multiple channels – employee communications, press releases, video scripts, talking points, social media posts and more.

Writing/Editing

All of the professional skills I have gained in my career grew out of writing. To become a good writer, one must first become a good listener and must develop strong critical thinking skills. I am a word person to the core!

Work Samples

Website Redevelopment

Website Redevelopment

Website Redevelopment

I led a team that rebuilt Calpine Corporation's public website from the ground up.

White Paper

Website Redevelopment

Website Redevelopment

"Crisis Communications in Health Care," published by FrogDog Communications.

OpEd

Website Redevelopment

Award-Winning Campaign

"Social Responsibility Begins at Home,"

 published in the Tulsa World.

Award-Winning Campaign

Award-Winning Campaign

Award-Winning Campaign

"Helping Save an Institution in Crisis," case study published by FrogDog Communications.

News Article

Award-Winning Campaign

Crisis Media Relations

"Small steps lead to a healthy baby 

for moms with HIV," published by the Houston Chronicle.

Crisis Media Relations

Award-Winning Campaign

Crisis Media Relations

Quoted in Washington Post during Republic of Texas standoff.

Contact Me

I am now working full time for the Cizik School of Nursing at The University of Texas Health Science Center in Houston and do not have availability to freelance. However, you are welcome to complete the form below if you would like to get in touch.

Sherri Deatherage Green

Sugar Land, Texas