PR Résumé

 

 

 

Sherri Deatherage Green

 

 

Career Highlights:

 

Media relations:

  Planned and executed media relations strategies for key service lines as a senior communications representative for Memorial Hermann Healthcare System.

  Secured a speaking engagement for Memorial Hermann’s CEO at the National Press Club in Washington, D.C. Pitched the event to reporters and helped prepare materials for presentation.

•  Wrote media relations materials and by-lined articles about innovative healthcare practices.

•  Regularly met with executives and physicians to identify and research potential news stories.

•  Successfully pitched stories to local, national, trade and community media.

•  Responded to media inquiries by identifying executive spokespeople and preparing them for interviews.

•  Developed a bimonthly e-bulletin targeting national reporters and editors.

•  Wrote press releases and handled media calls as a public information officer for the Texas Department of Public Safety.

•  Wrote scripts for public service announcements and a recruiting video.

 

Crisis communication:

  Assisted with crisis communication activities at Memorial Hermann. Issues included end-of-life cases, 2005 hurricane activities, and the treatment of a young shark-bite victim in August 2004.

  Developed a set of crisis communication procedures for the Texas Department of Public Safety’s Public Information Office.

  Coordinated media relations in Jarrell, Texas, following an F5 tornado that killed 27 people. Conducted press conferences, organized press pools, assisted local authorities.

  Ran the Texas Department of Public Safety’s Austin public information office during the Republic of Texas standoff.  Conducted telephone interviews, coordinated announcements with spokespeople in the field, provided updates to agency director and governor’s office, helped develop message points, maintained a recorded information line for reporters.

  Handled communication surrounding more routine crises for Memorial Hermann and DPS.

 

Employee/organizational communications

  Planned, launched and edited a quarterly employee magazine at the Texas Department of Public Safety.

  Redesigned and edited a monthly employee newsletter.

  Coordinated and co-edited a book commemorating the DPS’ 60th anniversary.

  Edited and oversaw production of annual reports.

  Updated a recorded information line for employees.

  Wrote, edited and designed a quarterly newsletter for the National Association of Government Communicators (NAGC).

 

Project management/Event planning:

  Planned and executed a press conference following the facial reconstruction surgery of a Kenyan boy whose story had attracted national media interest. Activities included coordinating production of medical illustrations and surgical b-roll video.

  Coordinate live surgical Webcasts at Memorial Hermann.

  Regularly coordinated press conferences at DPS.

  Planned and conducted special media initiatives on topics such as concealed handgun licensing, parent-taught driver education, driver licensing issues and holiday traffic enforcement.

  Served the national NAGC organization by coordinating a silent auction and co-chairing the Blue Pencil Awards.

  Helped coordinate fundraising roasts as a local officer of Concho Valley Chapter, Society of Professional Journalists.

  Working with a Web master, I developed my own professional Web site.

   As a board member and publicity chairperson, I led a volunteer team that redesigned my church’s website, produced printed collateral and designed and placed ads.

 

Journalism:

  Have written articles for a wide variety of national and regional trade and consumer magazines.  Subjects include public relations, technology, healthcare, utilities, rural issues, transportation, public safety, general business and horticulture.

  Covered the Texas Public Utility Commission, Texas Workers’ Compensation Commission and other administrative agencies in great depth. Wrote and edited newsletters for regulated industry.

• Covered courts, criminal justice and county government for regional daily newspaper.

 

Training/Public speaking

• Taught media relations classes to trooper cadets and noncommissioned DPS employees.

• Spoke to community groups about concealed handgun licensing and other topics.

• Taught a writing class for Texas Department of Transportation PIOs.

 

Employment History:

  Memorial Hermann Healthcare System (Houston) June 2004 to Nov. 2006: Senior Communications Representative.

  Writer, editor and PR consultant (Dallas and Tulsa) Full time Aug. 1998 to June 2004. Clients included PRWeek, National Safety Council, National Association of Government Communicators, National Mining Association, Texas Co-op Power Magazine, Texas Technology, Food and Service News, Continental (in-flight magazine), Texas Journey (AAA), Mother Earth News, Sherry Matthews Advertising and Public Relations, University of North Texas, Texas Medicine, Horticulture and Writer’s Digest.

  Texas Department of Public Safety (Austin) Jan. 1995 to July 1998:

o               Assistant Chief of Media Relations, Nov. 1997 to July 1998.

o               Public Information Officer, Jan. 1995 to Nov. 1997.

  RPC Publications (Austin)  June 1992 to Aug. 1994:

o               Associate Editor, July 1993 to Aug. 1994.

o               Staff Writer, June 1992 to July 1993.

  San Angelo Standard-Times (Harte-Hanks Communications) Jan. 1987 to June 1992.

o               Staff writer assigned to courts and county government, Aug. 1989 to June 1992.

o               General assignments reporter, May 1988 to Aug. 1989.

o               Official records clerk, sports rewrite, library assistant, Aug. 1987 to May 1988.

o               Intern and temporary special sections and newsletters editor, Jan. 1987 to May 1987.

   KBIL AM/FM Radio (San Angelo) May 1987 to Sept. 1987: News reporter and disc jockey.

 

Education:

  Bachelor of arts, journalism major, Angelo State University, 1987 (San Angelo, Texas).

  Valedictorian, Roxton High School, Roxton, Texas, 1984. Winner of 1982 Rural Youth Tour essay contest sponsored by Lamar County Electric Cooperative.

  Continuing education: Governor’s Center for Management Development, Institute of Police Technology and Management, National Incident Management System IS-00700 course, training conferences sponsored by the Public Relations Society of America, National Association of Government Communicators, National Information Officer’s Association and the Society of Professional Journalists.

 

Professional Organizations and Recognition:

  Received first Memorial Hermann Focus Award, first quarter 2006.

  Folio Editorial Excellence Award, 2000, bestowed upon PRWeek, a national public relations

trade magazine to which I contributed weekly.

  Media relations training materials reprinted in “Texas Standoff: Just call me a spokesman for DPS” by Mike Cox, Eakin Press, 1998.

  Up to Your Waders in ’Gators Award, bestowed upon DPS public information office by the National Association of Government Communicators (NAGC) Lone Star Chapter for handling media crises in 1997, including the Republic of Texas standoff and the aftermath of the Jarrell tornado.

  Article about Tom Green County Minority Hiring Council reprinted in “Texas and Texans” social studies textbook, Glencoe Division of Macmillan/McGraw Hill School Publishing, 1993.

  Honorable Mention, Feature Series — Texas Associated Press Managing Editor’s Contest, 1989. 

  Public Relations Society of America – Current member.

  Lone Star Chapter, NAGC  — Local officer, 1996-1998.

  NAGC National — Co-coordinator of 1996 silent auction, 1997-1998 newsletter editor, judging co-chair of 1999 Blue Pencil Awards.

  Concho Valley Chapter, Society of Professional Journalists — Local officer 1989-1992. 


References available upon request.

 

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